The first are try-on tools, which allow you to virtually ‘see’ products on your skin using photos or live video. When it comes to virtual shade-matching, there are three main approaches. Personalised shade matching used to be something that was only possible in-store, but the use of virtual technology is on the rise and has only increased due to lockdown. The general consensus among experts is that you want your concealer to match your skin completely, with a maximum of one or two shades lighter for your under-eyes if you wish to brighten.
Once you know the finish you want in your concealer, it’s time to address the hardest part of your search – getting the shade right. Pat McGrath's Skin Fetish Concealer, £26 SHOP NOW Find your shade. Uoma Beauty's Stay Woke Brightening Concealer, £21 SHOP NOW IT Cosmetics’ Bye Bye Under Eye, £25, SHOP NOW Try IT Cosmetics’ Bye Bye Under Eye or Uoma Beauty's Stay Woke Brightening Concealer.Ĭharlotte Tilbury's Magic Away Concealer, £24 SHOP NOW "A liquid concealer with a radiant shimmer finish is good for under the eyes because it covers and highlights the area with a soft glow, but it should be not be an overt sparkling shine,” says Begoun. “I love using Nars’ Soft Matte Complete concealer for dark patches, blemishes or redness for the skin, it is more velvety in texture, so great for staying put on oily areas,” says the senior make-up artist for Nars, Rachel Hardie. Cream textures for rednessĪ medium-to-full coverage cream concealer, often available in a pot, tends to conceal discolouration particularly well, particularly when applied by being warmed into the skin using a targeted brush or sponge. Try Pat McGrath's Skin Fetish Concealer or Charlotte Tilbury's Magic Away Concealer.
“You should also avoid any brands that use mineral oil (sometimes used for hydration),” says the global make-up artist for Fenty Beauty, Hector Espinal Hector, as this can "clog pores and make the breakouts you are trying to conceal even worse". “It’s also desirable for use on wrinkled areas because its thin texture makes it the least likely to crease." "Liquid concealer is preferred for covering pimples because it is the least likely to cake and it poses minimal risk of clogging pores, which a creamier concealer may do,” says Begoun. If this is you, refocus your search and look for a lightweight formula that can be built up where needed, because "full coverage" is not the only way to successfully conceal.Ī post shared by FENTY BEAUTY BY RIHANNA likely to use your concealer for different reasons too, so while many products can be used interchangeably, some formulas work better for certain concerns, for example breakouts, redness and under-eye darkness. Then, when they receive the product they don’t like how ‘heavy’ it is,” says the education manager for NYX, Katie Hodge.
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“Often customers shop online and buy a full coverage matte foundation and concealer. You may also want to consider the foundation finish that you prefer and match your concealer texture to it. Formulas with a slightly radiant finish, packed with hydrating ingredients, are better options, so try NYX’s Born To Glow Concealer or Estée Lauder’s Double Wear Radiant Concealer. On the other hand, "if you have dry skin, avoid matte finishes because this will emphasise dryness," Begoun continues.
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Instead, look for an oil-free, long-wear or mattifying formula, such as Fenty’s Pro Filt’r Instant Retouch Concealer or L'Oréal Paris’ Infallible More Than Concealer. "If you have oily skin, avoid a creamy or stick concealer as these textures tend to clog and magnify the appearance of pores," explains the skin expert and founder of Paula's Choice, Paula Begoun. A post shared by UOMA Beauty as you might when choosing your moisturiser, it's important to understand your skin type before investing in a concealer, as different finishes work best depending on your complexion.
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