Swiftly euthanizing the beast, he smuggles its baby out of the facility, unaware that it has inherited the drug's effects from its mother. Researching a drug for Alzheimer's, Will is forced to shut down his animal testing when one of his apes goes ballistic in the lab. Playing Will Rodman, a San Francisco geneticist with a dementia-stricken father (John Lithgow), Franco has never been so lost: He seems to know he's being outperformed by every computer-generated chimp on-screen. Opting for James Franco over 3-D (few budgets can stretch to both), the filmmakers leave him stranded opposite blue screens and a bland veterinary love interest (Pinto), his cheeky charisma obliterated by the movie's rampaging simians. What is less clear is whether this Project Nim for the masses is sufficiently supersized to satisfy our jaded visual appetites. (And not just because one of its stars is Freida Pinto, an actress making a career of cardboard thespianism.) Constructed around the reliable premise that if you slather on the spectacle, audiences won't notice the script's idiocies - otherwise known as the Avatar effect - this so-called origin picture is no more than a narrative outline padded with moderately special effects, a teaser for the sequels that will surely follow. If proof were still needed that human beings are all but irrelevant to the Hollywood blockbuster, Rise of the Planet of the Apes provides it in spades.
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